Privacy
Policy
At NYC Keepers LLC ("NYK", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your data — in plain language, without fine print.
Information We Collect
We collect personal information when you interact with our website, create an account, place an order, or contact us. The categories of information we collect include:
Information You Provide Directly
- Identity data: first and last name
- Contact data: email address, phone number, shipping and billing address
- Account data: username and password (encrypted)
- Order data: products purchased, order history, size and customization preferences
- Payment data: payment method details — processed and stored by our payment partners (we never store full card numbers)
- Communications: messages you send us via email, contact forms, or customer support
Information Collected Automatically
- Device and browser data: IP address, browser type, operating system, device type
- Usage data: pages visited, time spent on pages, referring URL, click behavior
- Cookie data: session cookies, preference cookies, and marketing cookies (see Section 5)
- Location data: approximate location derived from your IP address
Information from Third Parties
- Payment processors: transaction status and fraud signals from Stripe, PayPal, Klarna, and Affirm
- Advertising platforms: audience matching and conversion data from Meta (Facebook/Instagram) when you interact with our ads
How We Use Your Information
We use the information we collect for the following purposes:
Order Fulfillment
- Processing and fulfilling your orders
- Sending order confirmation, shipping, and delivery notifications
- Managing returns, exchanges, and warranty claims
Account Management
- Creating and managing your NYK customer account
- Authenticating your identity when you log in
- Enabling order history and saved preferences
Customer Support
- Responding to your questions, complaints, or support requests
- Investigating and resolving disputes or warranty claims
Marketing and Communications
- Sending promotional emails if you have opted in — you may opt out at any time
- Showing you relevant ads on Meta (Facebook/Instagram) based on your interactions with our website
- Sending transactional communications (order updates, policy changes)
Website Improvement
- Analyzing usage patterns to improve website experience
- Detecting and preventing fraud, abuse, or security threats
- Complying with legal obligations
Who We Share Your Information With
We share your personal information only with the service providers and partners necessary to operate our business. We do not sell your data.
Payment Processors
When you make a purchase, your payment information is processed directly by our payment partners. NYC Keepers never stores full card numbers.
- Stripe — stripe.com/privacy
- PayPal — paypal.com/privacy
- Klarna — klarna.com/us/privacy
- Affirm — affirm.com/privacy
Shipping & Fulfillment
We share your name, address, and order details with shipping carriers (USPS, UPS, FedEx, or similar) to fulfill and deliver your order.
Marketing Platforms
- Meta (Facebook/Instagram): We use Meta Pixel to measure ad performance and show relevant ads to users who have visited our site. Meta may collect device and behavior data. See Meta's Data Policy at facebook.com/policy.
Website Platform
- WordPress / WooCommerce: our e-commerce platform processes order and account data
Analytics (Future)
We may implement Google Analytics in the future to analyze website traffic. If activated, we will update this policy and notify users accordingly.
Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or to protect the rights, property, or safety of NYC Keepers, our customers, or others.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Order data: retained for a minimum of 7 years for accounting and tax compliance
- Account data: retained until you delete your account or request deletion
- Marketing data: retained until you unsubscribe or request removal
- Support communications: retained for 2 years after resolution
When data is no longer needed, we delete or anonymize it securely.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to operate, improve, and personalize your experience.
Types of Cookies We Use
- Essential cookies: required for the website to function — shopping cart, login sessions, checkout process. Cannot be disabled.
- Preference cookies: remember your settings and preferences (language, currency, etc.)
- Marketing cookies: used by Meta Pixel to track conversions and serve relevant ads on Facebook and Instagram
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. Our website does not currently respond to DNT signals, as there is no industry standard for how such signals should be interpreted. We will update this policy if our practices change.
Managing Cookies
You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the ability to add items to your cart or complete a purchase.
Data Security
We take the security of your personal information seriously and implement industry-standard measures to protect it, including:
- SSL/TLS encryption for all data transmitted between your browser and our website
- Encrypted storage of sensitive account data including passwords
- Payment data processed exclusively through PCI-DSS compliant payment partners — we never store full card numbers
- Access to personal data restricted to authorized personnel only
While we take every reasonable precaution, no method of transmission over the internet is 100% secure. If you believe your account or data has been compromised, please contact us immediately at info@ny-keepers.com.
Children's Privacy
Our website is not directed at children under the age of 13. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect, use, or disclose personal information from children under 13.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us at info@ny-keepers.com and we will delete that information promptly.
Your Rights
Depending on your location, you may have the following rights over your personal information:
General Rights (All Users)
- Access: request a copy of the personal information we hold about you
- Correction: request that we correct inaccurate or incomplete information
- Deletion: request that we delete your personal information, subject to legal retention requirements
- Opt-out of marketing: unsubscribe from promotional emails at any time using the link in any email
California Residents — CCPA/CPRA Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: know what personal information we collect, use, disclose, or sell about you
- Right to Delete: request deletion of your personal information, with certain exceptions
- Right to Correct: request correction of inaccurate personal information
- Right to Opt-Out: opt out of the sale or sharing of your personal information — NYC Keepers does not sell your personal information
- Right to Limit: limit the use of sensitive personal information
- Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights
How to Review or Update Your Information
You may review and update your personal information at any time by logging into your account at ny-keepers.com/my-account or by contacting us directly.
Third-Party Links
Our website may contain links to third-party websites (such as social media platforms or partner sites). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Send a notification email to registered customers if the change is significant
- Display a notice on our website for a reasonable period after the change
We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
For questions, privacy requests, or concerns about this policy, please contact us:
